In 1997, Jeff Staple walked into a boutique in New York City wearing a shirt he printed in his silk-screen class at Parsons School of Design.What started as a small, handmade T-shirt line grew organically and began to garner a serious following in New York.In the process of building this burgeoning brand, Staple was asked by Nike in 2005 to create a special commemorative sneaker that would represent New York.The Staple Pigeon Dunk SB was conceived and led to much fanfare upon its release.It exposed Staple as well as sneaker culture to a mass audience.In Staple s words, to understand is to see and to see is to have clarity of mind.That clarity has helped develop his iconic Pigeon logo (and brand) into a global force that has graced the heels of almost every major footwear brand imaginable. This book offers readers a history lesson in his enormous contributions to streetwear and the sneaker industry while also uncovering design context to a series of Staple s most crucial projects.A beautiful visual reference, this book invites the reader to travel down an intricate maze of streetwear history told through an insider s point of view.Archival sketches, drawings, magazine covers, and contributions by Hiroshi Fujiwara and Futura make this an indispensable volume for lovers of streetwear and design.