Helvetica is a sans-serif typeface. It is simple and clean, and commonly seen in advertising, signage, and literature.The R has a curved leg, and the i and j have square dots.The Q has a straight angled tail, and the counterforms inside the O, Q, and C are oval.It is an all-purpose type design that can deliver practically any message clearly and efficiently.It is one of the most popular typefaces of all time.Helvetica: Homage to a Typeface presents 400 examples of Helvetica in action, selected from two diametrically opposed worlds.Superb applications by renowned designers are juxtaposed with an anonymous collection of ugly, ingenious, charming, and hair-raising samples of its use.