Transform your blonde or highlighted hair with Redken Color Extend Blondage Purple Shampoo. This innovative purple shampoo is designed to deposit color, neutralizing unwanted brassiness and enhancing your blonde tones. Infused with salicylic acid, it strengthens and repairs your hair from the inside out while providing a gentle cleanse. The result? Soft, vibrant, and cool blonde hair that shines. Perfect for daily use, simply apply to wet hair, lather, and rinse for stunning results. Experience the power of Redken today!