Want to progress in academia? I provide you with practical, step-by-step guidance on writing effective promotion applications, leaving you better prepared to climb the academic career ladder.You will learn how to evidence that your research, teaching, and leadership has made a real difference and how to embed this evidence in an overall career narrative.I provide insights into how a promotion panel evaluates your application, explain why external promotion is easier to achieve than internal promotion, but also outline the advantages of internal promotion.