When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.
Whsmith.co.uk

Little, Brown Book Group Billion Dollar Burger : Inside Big Tech'S Race For The Future Of Food

Whsmith.co.uk

Little, Brown Book Group Billion Dollar Burger : Inside Big Tech'S Race For The Future Of Food

A fast-paced, gripping insider account of the entrepreneurs and renegades racing to bring lab-grown meat to the world. The trillion-dollar meat industry is one of our greatest environmental hazards; it pollutes more than all the world's fossil-fuel-powered cars.Global animal agriculture is responsible for deforestation, soil erosion and more emissions than air travel, paper mills and coal mining combined.It also depends on the slaughter of more than 60 billion animals per year, a number that is only increasing as the global appetite for meat swells.The whole world seems to be sleepwalking into a food crisis. But a band of doctors, scientists, activists and entrepreneurs have been racing to end animal agriculture as we know it, hoping to fulfill a dream of creating meat without ever having to kill an animal.This is the story of a group of seven vegans quietly working to solve one the most pressing issues we face today, creating the biggest upheaval to the food business in decades along the way. In Billion Dollar Burger, Chase Purdy explores the companies at the cutting edge of the nascent food technology sector, from polarizing activist-turned-tech CEO Josh Tetrick to lobbyists and regulators on both sides of the issue.Billion Dollar Burger follows the people fighting to upend our food system as they butt up against the entrenched interests fighting viciously to stop them.It will take readers on a truly global journey from Silicon Valley to China, by way of Israel and the UK. The stakes are monumentally high: cell-cultured meat is the best hope for sustainable food production, a key to fighting climate change, a gold mine for the companies that make it happen and an existential threat for the farmers and meatpackers that make our meat today.

from £9.19
Seller: Whsmith.co.uk

Latest products

By Continuing to use this site you confirm, your consent to us and our partners collecting data from you, using cookies to serve personalised ads, tailoring content to you and optimising the site itself. You can learn more about the collection and use of your data and to change your preferences at any time by seeing our Privacy Policy and Cookie Policy.
Accept