The book reveals for the first time the inside story behind the creation of the Air Jordan 1, the sneaker that lives at the heart of modern streetwear culture, the much loved Wings and Jumpman logos, the groundbreaking Adidas Equipment and Originals lines, and the iconic Adidas Performance logo.Included in this book are Moore s early designs, concept sketches, revolutionary advertising campaigns and personal artworks.His creative path from his early days as a graphic design student to eventually reshaping both Nike and Adidas is an inspirational guide for the trailblazers of modern streetwear culture.His unyielding genius and influence finally receiving its due recognition within the pages of this book. Working in close collaboration with Moore s three sons and many of his closest friends and colleagues, Coles uses the legendary creative s own words to weave together an elaborate tapestry of the life and legacy of the sports industry icon.Not merely an encyclopedic visual history of his contributions to streetwear, the pages of this book serve as a heartfelt tribute to the late designer.The book is punctuated throughout by quotes and contributions from the likes of Michael Jordan, Tinker Hatfield, adidas CEO Bjorn Gulden, Nike co-founder Phil Knight, Darryl McDaniels of Run DMC and art director Jacques Chassaing, along with many who worked closely with Moore and are today among streetwear s most influential designers.