HYALURONIC ACID AND COLLAGEN SERUM 60ml This anti-ageing serum contains a pioneering formula of hydration-boosting hyaluronic acid and hydrolyzed collagen. The serum aims to smoothen the look of dehydration lines for a youthful plump and nourished-looking complexion. HYALURONIC ACID Hyaluronic Acid is naturally found in our skin, and as we age, our body's natural production of hyaluronic acid slows down. Hyaluronic acid is a key element making the skin look plump and youthful as it hold moisture 1000 times its own weight. Our hyaluronic acid is called Sodium Hyaluronate and it is smaller size of hyaluronic acid that is able to penetrate and hydrate more deeper levels of the skin than normal hyaluronic acid. COLLAGEN AMINO ACID Collagen is naturally found in our skin and as we age, the production of collagen slows down. As a skincare ingredient, collagen aims to boost plumpness and the look of the skin by bringing moisture and hydration to the skin. PROVITAMIN B5 Vitamin B5 aims to retain and preserve moisture. Provitamin B5 protects the skin's barrier and helps the skin to retain its moisture levels and shield it from irritation. By applying a product with Provitamin B5, you will maximise your skin's hydration while improving its softness and elasticity. VITAMIN E Vitamin E is one of the most well-known antioxidants, and it aims to protect the skin from free radical damage. Erth Skin London Women's ErthSkin London 2x Hyaluronic acid & Collagen Serum - 60ml in White