The only clinically tested 4-in-1 medium coverage concealer + multivitamin serum that does it all... and doesn't settle into lines! This multitasking makeup must-have plumps, conceals, hydrates and brightens with 16HR wear plus 24HR hydration. Why you'll love it: Why settle when you (and your concealer) can do it all? ?Just click, plump and glow for all-day wear that won't settle into fine lines.? Developed with dermatologists, your 4-in-1 radiant concealer with a silky texture provides glowy medium coverage and is a clinically tested concealer to reduce the appearance of wrinkles, ?conceal skin imperfections, hydrate dryness and brighten dull skin. With a built-in multivitamin serum, it helps improve skin texture and radiance while locking in up to 24 hours of hydration . IT's Great For... Medium Coverage, Spot Concealing & Color Correction, Plumping Fine Lines & Wrinkles, Brightening Dull Skin, Hydrating Dry Skin. Key benefits:? - A clinically tested, 4-in-1 serum concealer? - Creaseless concealer formula: soft-focus powders instantly help to smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines? - Plumping and multivitamin serum: with hyaluronic acid, niacinamide, provitamin B5 and vitamin E to help improve skin hydration, texture and radiance? - Easy-to-use soft tip applicator: 1 click to spot conceal and 3 clicks for all-over face application - Real beauty, real results: Developed with plastic surgeons' insights and dermatologists' ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you real results. ? Plumps and brightens based on expert grading after 8 weeks of daily use. Consumer test on 115 women. Instrumental test. IT Cosmetics Women's Do-It-All Radiant Concealer 7ml in Fair Warm