In examining the presidencies of Barack Obama and Donald Trump, and by extension their communication styles, this book provides a foundation for understanding charismatic leadership and its potent effect on followers. The book identifies each leader’s charismatic leadership attributes, focusing specifically on communication and impression management.It presents a qualitative collection of leader observations and outcomes based on publications and audio and video recordings.By examining two distinctly different leaders, each with evidence of effective, if controversial, outcomes, it shows a spectrum of approaches to mobilizing followers. This book is suited to students and readers interested in leadership studies, leadership communication, and persuasion.