Revitalize your hair with Kérastase Genesis Homme Daily Purifying Shampoo, formulated for weakened and thinning hair. This fortifying shampoo cleanses gently while providing a refreshing sensation to your scalp, leaving your hair soft and clean. 89% of men report their hair feels thoroughly cleaned, and 88% agree it feels softer after use. Simply apply to wet hair, lather, and rinse thoroughly. Kérastase is dedicated to sustainability, using recycled materials and achieving carbon neutrality in production since 2019. Experience responsible care with every wash.