Forewords by Jean-Claude Biver (CEO of Tag Heuer) and Aurel Bacs (Christie's and Phillips auctioneers). This breathtaking book explores more than 50 of the rarest watches in the world, including unique examples of which only a single model exists.From watches that have set new records in auction houses, to feats of modern technology and engineering, via iconic models worn by figures such as Elvis Presley and James Bond, this book appeals to professionals, collectors and amateurs alike.The photography in this book is published in collaboration with high-end auction houses and watch manufacturers, displaying some of the rarest, most expensive and sought-after watches in the world in incredible detail.