Expertly formulated and developed with professional colourists to deliver natural-looking, brighter blonde with results starting in just one use. This Go Blonder Lightening Shampoo gently lightens, enhances shine, and cleanses while nourishing for soft, smooth hair. With a Citrus Botanical blend, this formula leaves hair strengthened while lightening. For use on natural and colour-treated blonde, highlights and lowlights. THE FORMULA: 3X Blondecare: Lighten, Nourish & Protect (when using our Go Blonder Shampoo, Conditioner and Spray). WHAT IT DOES: Lighten your blonde hair, enhance your shine and gently cleanse hair. This formula strengthens blonde for refreshed colour and healthier-looking hair. THE TRANSFORMATIONAL RESULTS: Brighten dull blonde and nourish strands for soft, smooth, shiny hair and get your best blonde. KEY INGREDIENT: Citrus Botanical Blend is a carefully chosen blend of readily known and loved hair care ingredients including Lemon Oil and Orange Oil. This blend is known for its lightening properties and strengthening the hair follicles. It is also known to have cleansing properties and helping to remove build-up, which lends to hair looking and feeling brighter and lighter. John Frieda Women's Sheer Blonde Go Blonder Lightening Shampoo 250ml