This vegan-friendly blonde & silver shampoo is the perfect hair care shampoo for silver, grey and blonde hair. Expertly formulated with optical brighteners and violet hues, our Pure Blonde/Silver Brightening Daily Shampoo reduces the appearance of discolouration and neutralises brassy tones. Specifically formulated for brightening brassy blonde and dull grey hair, the Pure Blonde/Silver Brightening Daily Shampoo will brighten and revive. Dramatically enhances shine and keeps hair glossy. Tones yellow hair without staining Vegan friendly and cruelty free Unlike other violet and purple shampoos, our Pure Blonde/Silver Daily Shampoo does not deposit purple tones or stain the hair. Blonde and silver highlights stay fresh for longer and hair feels softer, shinier and more manageable. It has a calming and soothing lavender scent that is gentle enough for daily use. Directions for use: Apply our Pure Blonde Silver Brightening Daily Shampoo to wet hair and lather well with a gentle kneading of the scalp for 60 seconds. After shampooing, gently work our Pure Silver Purple Conditioner into your hair, particularly your mid-lengths and ends. Rinse well and follow up with the appropriate Philip Kingsley Scalp Toner. Philip Kingsley Pure Blonde/Silver Shampoo 250ml & Conditioner 200ml Duo