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Whsmith.co.uk

Palgrave Macmillan Asian Brand Strategy : How Asia Builds Strong Brands

Whsmith.co.uk

Palgrave Macmillan Asian Brand Strategy : How Asia Builds Strong Brands

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths.The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

from £41.39
Seller: Whsmith.co.uk
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