The Disruption Continuum explores the profound and ongoing forces that drive societal transformation in our era of relentless technological change.Examining pivotal historical moments reveals that disruption is not a one-time occurrence caused by a disruptor event or technology but a continuous, evolving process.The book highlights Generative AI's role in perpetuating this continuum, reshaping social, economic, and cultural landscapes. This book is particularly essential now as technological advancement accelerates, and the societal impacts of these changes become increasingly pervasive.By framing disruption as a continuous process rather than isolated events, it offers a novel perspective that aligns with the current reality of constant innovation.The book contributes to the field by emphasizing the need for ongoing adaptation and providing actionable strategies for navigating perpetual change. For business leaders, practitioners, and academics, the book underscores the necessity of strategic foresight, agility, and imaginative thinking to navigate this ongoing disruption.It provides practical guidance on establishing disruptive innovation hubs and preparing for future trends, emphasizing that adaptation must be continuous.