Wonderful book which I couldn't put down. - Charlie Marshall, CEO & Founder, LoafA healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UKThis needs to be in all marketing/communication colleges. - Malcolm Poynton, Executive Global Chief Creative Officer, Cheil WorldwideThe Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand.Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories.Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice.The final chapter includes handy templates and checklists to help you develop your own brand. *A number one bestseller in branding and logo design* November 2022