According to business guru Ram Charan, the process of selling is broken.Demand for competitive pricing is ever on the increase, and customers want more than great products at great prices; they want you to know how their business works, so that you can make it work better.It is time for companies to re-think their selling processes, and that's where Charan's concept of Value Creation Selling fits in.It is a new approach that while radical is nonetheless practical and produces stronger customer relationships and long term rewards.VCS will enable you to:Gain a deeper knowledge of your customer's businessUse this knowledge to improve your customer's marginsShow how your product and expertise is a winning combinationSomeday, every company will listen more closely to the customer. . .