Welcome to the VIP (Very Important Plush!) life. It's rich, it's luxurious, and it feels oh so good. That's right, it's time to treat your lips to the 5-star tint experience they deserve. The plush-matte finish and soft-focus blurring effect make lips look smooth and velvety, while all-day moisture and a longwearing, lightweight formula help lips stay comfortable. Plus, the custom curved applicator easily outlines lips. Glide it on for major good luxe.