Create and control your style with confidence using Wella EIMI Shape Me 150ml, a heat-activated hair gel designed to provide up to 48 hours of shape memory and styling support. Perfect for blow-drying, straightening, or curling, this innovative gel helps you sculpt and lock in your look — with flexibility and long-lasting hold. Powered by memory polymer technology, Wella Shape Me responds to heat to shape hair exactly how you want it. Once styled, your hair will retain its form for up to two days, even in humidity. The lightweight formula delivers flexible hold without stiffness, allowing natural movement and touchable texture. Ideal for all hair types, this professional-grade gel is part of the Wella Professionals EIMI styling range, trusted by stylists around the world. - Heat-activated hair gel for blow-drying and heat styling - Up to 48 hours of shape retention and hold - Memory polymers lock in styles with lasting flexibility - Protects against frizz and humidity - Non-sticky, lightweight formula for natural movement - Suitable for all hair types