Getting media coverage helps you stand out as a business.But how come it always seems to be your competitor, not you, who gets the headlines?Former BBC journalist Felicity Cowie has the insider secrets you need to build great relationships with the media so that you become the go-to authority in your field.Discover how to set your business apart and secure outstanding coverage, consistently, in just 6 minutes!Felicity Cowie is a media relations coach who has helped some of the world’s leading organisations gain extensive news coverage.Having been pitched at least 100,000 story ideas as a journalist, she has an insider’s view on what breaks through and why.