THE SUNDAY TIMES BESTSELLER *REVISED AND UPDATED* 'I am the largest sports promoter in the world. I promote 11 sports to a global audience of billions of people every day of my life' __________ A larger than life working class hero, Romford born and bred - always ready with the perfect soundbite - Barry Hearn was famously described as 'roguish but never a rogue'. Hearn is credited with turning snooker into one of the biggest sports in Britain. He essentially turned a sport in which competitors wear bowties into a massive, globally televised event.