The same beautiful, natural-looking color you love from Paul Mitchell® the color, now with a speedy 10-minute processing time for up to 100% coverage on 40%-60% gray hair. This low-ammonia permanent cream hair color is formulated with a naturally derived delivery system for ideal consistency, faster application and dye penetration-all with up to 100% gray coverage and beautiful results. Key benefits and features: • Speedy 10-minute processing • Low ammonia • Natural beeswax base • ChromaLuxe™ Technology • Eucalyptus fragrance for a more pleasant coloring experience