Revitalize your dry hair with Matrix Food For Soft Hydrating Shampoo, enriched with nourishing Avocado Oil and Hyaluronic Acid. This powerful formula not only cleanses but also deeply moisturizes, removing excess oil without compromising essential moisture. Experience up to 7 times more hydration for up to 72 hours when paired with our Food For Soft Conditioner and Mask. Ideal for over-processed, thick, coarse, grey, and heat-damaged hair. Enjoy a vegan, cruelty-free solution in a bottle made from 95% recycled plastic. For best results, apply to wet hair, lather, and rinse thoroughly.