You asked, we answered! By popular demand, four fabulous favourite shades are now dropping into The Demi collection. With additional new levels joining the existing Ash, Violet, Blue Violet and Natural families, this quartet of colours will expand your Demi palette, offering more pre-blended tones to create the looks your clients are asking for. Saving time with even more pick-and-put options to achieve the perfect result, each shade is designed to deliver an even tone that feels neutral, natural and balanced. The demi drop in shades: 10N (10/0)- Create creamy, dreamy shades of light blonde with soft swirls of sand. 8BV (8/08) - Keep medium blondes on the cool side. 8V (8/6) - Cool things down with whispers of pale violet to neutralise medium tones. 8A (8/1) - Add some ash for beachy blondes and balanced brunettes.