Incumbents enjoy many advantages when they seek reelection, but their distinct disadvantages (such as not fulfilling promises or staying within the status quo) are ripe weaknesses for opposing candidates to knock them down. Studying the USs Barack Obama, Ukraines Volodymyr Zelensky, and Frances Emmanuel Macron, among many other candidates, political strategist Louis Perron, PhD, describes tactics to assess the strength of the incumbent, the quality of the challenger, and how to control and win a campaign. Readers interested in running for office or in assisting a political campaign will learn how to build a top-notch team, define your target audience, increase your media presence, develop your message, advertise effectively, deliver great speeches, and prepare to win debates. For.
